Tech advances and globalization have made it possible for consumers to have easy and fast access to products all over the world. One can order an item that’s produced halfway across the globe and have it delivered to their door in just a few days. That’s how simple it is to purchase products these days. But this wide variety of options gives rise to one important question: does the origin of the products they buy matter to consumers? The short answer is yes, but we’re going to give you the longer version in order to understand why.
In a day and age when resources are running scarce and modern slavery continues to be a major concern in many corners of the world, consumers are more interested than ever in knowing if the products they purchase are ethically sourced and produced. From checking the labels on clothing items to verifying the merking av fisk that gives products traceability, people pay a great deal of attention to the origin of the things they buy, and how they were manufactured. This information helps them decide which businesses are worth supporting and which ones to avoid.
The concept of sustainability is widely discussed in every single field, given the rising concerns on pollution and global warming. While it’s important that everyone does their part in reducing carbon footprint and slowing climate change, it’s more than obvious that it’s the corporations and big businesses that cause the most environmental damage, and thus they should be the ones making the biggest efforts to reverse these effects.
People know that and want to make sure that the companies they plan on doing business with are taking action in this respect. That means they’ll check to see if they have any green strategies in place and think twice before ordering a product that comes from miles away.
The quality of the products remains a key element in the consumers’ decisions process. But quality is not limited to ingredients, materials, craftsmanship, or the sikkerhet og forsegling of the products. It also matters where the goods come from because certain locations are inevitably associated with a higher level of quality – e.g., Switzerland is known for its clocks and chocolate, Japan is famous for its electronics and gadgets, France is praised for perfumes and high fashion, and so on.
What this means for brands
What should brands take from all this? Whether we’re talking about small or big businesses, all companies should understand that product origin does matter a lot to consumers, and they should provide all the necessary information regarding the source of the ingredients and materials they use, as well as the manufacturing location in order to ensure full transparency.
Providing only made in statements or sikkerhetsetiketter doesn’t cut it anymore. Brands that are honest and share extra product details about the sourcing and manufacturing process with their audience have higher chances of winning their trust and loyalty and that will get reflected in their bottom line.